Health Warrior, a natural food brand with top-selling Chia Bars and Superfood Protein Bars, today announces the launch of its Movement For Good Tour. Created to further the Health Warrior mission to inspire healthy diet and exercise habits, the brand has teamed up with national non-profit KaBOOM!, selected for its dedication to ensuring that all children have the balanced and active play they need to thrive.
"Health Warrior was founded on the proposition that better health will build a stronger society, and that begins right at the beginning – with kids," said Shane Emmett, CEO of Health Warrior. "We are honored to support an organization directly aligned with our values and mission, and we can't wait to share this with Los Angeles and Orange Counties on our tour."
Beginning May 14, the Movement For Good Tour will visit supermarkets across Southern California including Whole Foods Markets, Vons, and Pavilions. Each tour stop will encourage shoppers to be a Health Warrior and move by pedaling, jumping rope, doing a yoga flow, or hula hooping at a pop-up activity station. For every minute moved, Health Warrior will donate $1 to KaBOOM!, up to $15,000. The money raised will help KaBOOM! build more playgrounds and create more opportunities for play for kids who need it most. Health Warrior will fuel this movement with superfoods, the first ingredient in all Health Warrior bars. Everyone who participates will walk away with a prize.
The first stops are listed below, and more locations will be added throughout the summer, with a complete list available atwww.healthwarrior.com/movementforgood.
Saturday, May 14, 2016
11am-3pm
Whole Foods Market - Playa Vista, Calif.
Sunday, May 15, 2016
11am-3pm
Whole Foods Market - Santa Monica, Calif.
Friday, May 20, 2016
1-5pm
Pavillions - Newport Beach, Calif.
Saturday, May 21, 2016
11am-3pm
Whole Foods Market - West Hollywood, Calif.
Sunday, May 22, 2016
11am-3pm
Whole Foods Market - Jamboree (Tustin), Calif.
About Health Warrior
Health Warrior is a food and movement brand that delivers superfoods—the most nutrient-dense foods on the planet—in convenient forms to power everything you do. Health Warrior products include the Chia Bar, the only bar with chia seeds as the #1 ingredient, and the Superfood Protein Bars that boasts 10g of clean, plant protein. The brand was founded in 2010 by three college athletes and friends, Dan, Nick, and Shane. After reading the best-selling book Born to Run, they discovered one of the most nutrient-dense foods on the planet, chia seeds. This page-turner told of the Tarahumara Indians and their seemingly superhuman long-distance runs fueled by chia. Ounce-for-ounce, chia has more omega-3s than salmon, more protein than an egg, and more fiber than flax. The three started eating chia every day. This superfood provided powerful nutrition and powerful inspiration. Inspiration to get up from their desks, to move, to make better food choices, and to found a company with a mission to bring this nutrition and inspiration to everyone. Health Warrior products are available nationwide and at healthwarrior.com.
About KaBOOM!
KaBOOM! is the national non-profit dedicated to giving all kids – particularly those growing up in poverty in America – the childhood they deserve filled with balanced and active play, so they can thrive. Since 1996, KaBOOM! has collaborated with partners to build, open or improve nearly 16,300 playgrounds, engaged more than one million volunteers and served 8.1 million kids. KaBOOM! creates great places to play, inspires communities to promote and support play, and works to drive the national discussion about the importance of play in fostering healthy and productive lives. To learn why #playmatters: visit kaboom.orgor join the conversation at twitter.com/kaboom or facebook.com/kaboom.
Media Contact
Covet Public Relations
healthwarrior@covetpr.com
Annie Drury, 619-795-6030