Digital media and video intelligence firm ICX Media has named Serge Matta as president and CEO.
Matta most recently served as president of geo-location firm GroundTruth and previously served as president and CEO of comScore Inc., (NASDAQ: SCOR) the media analytics company. Founder Michael Avon, who until now served as CEO, will remain involved in the company as its executive chairman.
ICX Media also announced a $6.6 million funding raise, bringing its total fundraising to date to $16 million. The most recent raise was led by Boston venture fund PJC.
Matta resigned as CEO of troubled comScore in 2016 as the company faced de-listing on the Nasdaq exchange. Matta left the board of the company a few months later.
ComScore’s problems have continued since then, though it recently struck a funding deal with a new investor that would give that investor a 20 percent stake in the audience measurement firm.